Initially I had told mediumstudio that this was not a priority but soon after changed my mind when I realized that I needed something to hand to people who I speak with about my winery. It's obvious that the business card would be a perfect way to introduce people to the "brand" and at the same time provide further contacts where I can be reached at. With the card in hand, maybe people will even take a look at this blog, subscribe to the mailing list, or start following my friendfeed.
I originally had some "clever" ideas for the business card but after reading Chris Brogan's blog post regarding business cards I decided to stick to the basics. Like Chris says in his post...
<<I think business cards need to be informative over clever. Clever is nice, and cheap is still icky, but if you’re not giving people enough queues about yourself, your business, your locale, and your contact particulars, it’s not going to get you to the dance. (...)>>
What you see below is the card at this point. The back (image on the left) is pretty much set in stone. On the right is the front of the card. I'm floating two versions and very much undecided which one is better. So... this is a call for help! Which version do you prefer? I know that most people will first focus on color but what I really need help with in making my decision is more with the way the content is displayed. Specifically, should I include contact headings as in version 1, or no contact headings as in version 2? The "T" alone, or the "T" and the designation "Travessia Urban Winery" under the "T"?
Some of you may be thinking that I'm being way too picky... but that's me. I'm a strong believer that small details can make a huge difference.






I'm voting on #2. The name on the back of the card doesn't influence my memory when faced with the text on the other side. So, if I'm typing something in or looking through a pile of cards, I'll want the company name on the other side. Wondering if you could put your name above the company name, though.
Remember, folks looking at your card are searching by YOUR name more often than they search by the business name.
Nice design, by the way.
Posted by: Chris Brogan... | July 16, 2008 at 07:01 AM
Marco, I concur with Chris on each point he makes: Option #2, your name on top.
Posted by: winehiker | July 16, 2008 at 11:52 AM
I vote for #2. I think you need to have the name of the winery on the same side as all other information. I also find all the web addresses to be a bit busy... but necessary.
Nuno
Posted by: Nuno Capataz | July 16, 2008 at 12:14 PM
#2 is perfect. i think the winery name should be on top (unless you are francis ford coppola or paul newman .. lol)
have you thought of scratch and lick ?
"here's my card, would you prefer red or white"
; )
jb
Posted by: John Bean | July 16, 2008 at 01:58 PM
I love the back of the card and prefer version #2 for the informational side. Keep up the good work!
Posted by: Elisa | July 16, 2008 at 10:42 PM
Chris, Winehiker, Nuno, John, Elisa - THANK YOU so much for you feedback. Version #2 is the clear winner. So, that's what I will go with.
I agree with John that the winery logo should be above the name... I'm just another guy trying to start a winery, not a rock-star. And I'm not sure I understand Chris's comment that people looking at the card "are searching by YOUR name more often than they search by the business name".
Nuno also makes a good point in regards to the "busy" internet contact list. The email and website addresses are obviously a must. The friendfeed is basically a connection to all of the social networks that I'm part of such as twitter, facebook, etc. So the only one that I could really remove is the blog address. I decided to keep it because that's the best mean of communication I've got going on right now.
Thanks again to all for taking the time to comment and help me make a decision.
Marco
Posted by: Marco Montez | July 17, 2008 at 07:25 AM
Marco, we like #2. Flows very well with the look you're going for.
Phil and Missy
Posted by: phil | July 20, 2008 at 07:49 PM
Phil, Missy... thanks for your input. Within a few days I'll be posting the final version.
Thanks again!
Posted by: Marco Montez | July 21, 2008 at 10:40 AM